Develop real innovations and put them into practice
Are you already familiar with design thinking and would now like to further enhance your knowledge? Would you like to gain even more confidence when using your design thinking tools in projects? You can do both in our design thinking masterclass.
This masterclass gives you all the skills and tools you need to successfully design and manage projects. Boost your customer-centric perspective, train your creative thought processes, and create real innovations that motivate people.
You can then bring a new sense of drive to your projects – and inject fresh innovative strength into the entire company.
Please note: Basic knowledge of design thinking and initial practical experience are required for this masterclass. This content will not be repeated. If you are not familiar with the methods and tools from the toolbox we sent to you, we would ask that you first attend our design thinking seminar.
Wir beraten dich gerne
Für Rückfragen oder ein individuelles Angebot stehen wir euch gerne zur Verfügung.
Agenda
Day 1
- Introduction to the VUCA world (Volatility, Uncertainty, Complexity, Ambiguity)
- Complexity and dynamics of the digital world
- Effects of the new framework conditions on business models, organizations and people
- Mindset, working methods, culture and organization of the digital world at a glance (Brainbirds VUCA Chart)
- Refreshing the Design Thinking process
- Creation of a common understanding of terms and methods
- Correct mindset as a central basis and prerequisite
- Which methods & tools can be used in which process phases?
- Areas of application & goals of the methods
Group vote on selection e.g.:
- Gameplan
- Project Canvas
- Hypothesis matrix
Group vote on selection e.g.:
- Semantic analysis
Day 2
Group vote on selection, e.g.:
- Storytelling
- Interview techniques
- Interview synthesis
- etc.
Group vote on selection, e.g.:
- Persona
- WKW questions
- Problem refinement
- etc.
Group vote on selection, e.g.:
- Role Models
- Crazy 8
- 2x2 Matrix
- etc.
Group vote on choices, e.g.:
- Storyboard
- Paper prototyping
- Role play
- etc.
Group vote on selection, e.g.:
- Feedback matrix
- Test plan
- Hypothesis & experiment definition
- etc.
Day 3
- Development of a plan for a Design Thinking project in own context
- Developing a plan for a Design Thinking workshop in your own context
- Rough planning: workshop framework, participants, premises (remote/present) etc.
- Detailed planning: timing, content, energyzer, retros, materials, tools etc.
- Basics of conception and planning of design thinking projects (goal definition, team, challenges/opportunities, milestones)
- Tips & tricks for successful design thinking projects (possible starting points for design thinking projects, stakeholder management, key figures)
- Goals and areas of application of design thinking in organizations
- Success factors for the implementation of design thinking
- "How to start" design thinking roadmap
- Development of change on different levels (self, team & organization) and development of concrete implementation steps
- Reflection on the content covered (individually and in the group)
Our formats
Live online
You can find information about our interactive live online formats here.
Face to face
You can find information about our face-to-face formats here.
Sichere dir jetzt deinen Platz
Brainbirds certification included
- You will receive a Brainbirds certificate for your newly acquired skills
- Evidence of your strong position within the company and on the employment market
- The popular and familiar award for agile skills
Open questions?
Can i get an offer?
Is it possible to change the participation to another date or another topic?
When and how will I receive the invoice for the booked open seminar?
The Brainbirds experience
Practice-based and integral concept
Inspiring learning content with future relevance for lasting development
Interactive, multimedia face-to-face and online formats delivered by experts
Reliable contacts who deal with your inquiries before, during, and after the training
Deine Expert:innen in Innovation treiben
Entrepreneure, Geschäftsführer, Coaches, vor allem aber Macher mit Herz und Verstand
