Design thinking masterclass

• Introduction to the VUCA world (Volatility, Uncertainty, Complexity, Ambiguity)
• Complexity and dynamics of the digital world
• Effects of the new framework conditions on business models, organizations and people
• Mindset, working methods, culture and organization of the digital world at a glance (Brainbirds VUCA Chart)

• Refreshing the Design Thinking process
• Creation of a common understanding of terms and methods
• Correct mindset as a central basis and prerequisite

• Which methods & tools can be used in which process phases?
• Areas of application & goals of the methods

Group vote on selection e.g.:

• Gameplan
• Project Canvas
• Hypothesis matrix

Group vote on selection e.g.:

• Semantic analysis

Group vote on selection, e.g.:

• Storytelling
• Interview techniques
• Interview synthesis
• etc.

Group vote on selection, e.g.:

• Persona
• WKW questions
• Problem refinement
• etc.

Group vote on selection, e.g.:

• Role Models
• Crazy 8
• 2x2 Matrix
• etc.

Group vote on choices, e.g.:

• Storyboard
• Paper prototyping
• Role play
• etc.

Group vote on selection, e.g.:

• Feedback matrix
• Test plan
• Hypothesis & experiment definition
• etc.

• Development of a plan for a Design Thinking project in own context
• Developing a plan for a Design Thinking workshop in your own context

• Rough planning: workshop framework, participants, premises (remote/present) etc.
• Detailed planning: timing, content, energyzer, retros, materials, tools etc.

• Basics of conception and planning of design thinking projects (goal definition, team, challenges/opportunities, milestones)
• Tips & tricks for successful design thinking projects (possible starting points for design thinking projects, stakeholder management, key figures)

• Opportunities: How Artificial Intelligence revolutionizes Design Thinking
• Tips & tricks for successful use of AI in the design thinking process
• Toolbox: Shared experimentation and reflection

• Development of change on different levels (self, team & organization) and development of concrete implementation steps
• Reflection on the content covered (individually and in the group)