Generate ideas with new energy and motivation
What happens when you listen really attentively and empathetically to your customers? With us, you will learn how the use of emotional intelligence enables you to get really close to the customer and how you can develop user-centered innovations.
In the design thinking seminar, we will show you methods to help you break out of the usual ways of thinking. Fully focus on your design thinking learning journey and your users. This will enable you to take into account their obvious and hidden needs, resulting in sensible solutions that really help people!
Our promise to you: Whether in our live online or face-to-face environment, we will give you our unforgettable Brainbirds experience. In interactive learning units, our experienced trainers will teach you all the relevant basics of design thinking.
Do you want to know how much creativity you have within you? Then book yourself in now – and excel yourself!
If you are already familiar with the basics of Design Thinking and you want to deepen your knowledge, our Design Thinking Masterclass is suitable for you!
The design thinking seminar is suitable for you, if …
- ... you want to get to know the mindset and the process.
- ... you want to improve your organization’s customer focus and develop innovations geared toward it.
- ... you want to further enhance your methodological knowledge as a consultant or trainer.
- ... you wish to familiarize yourself with the latest collaboration tools at the same time.
After the design thinking seminar, you will be able to …
- ... assess when design thinking makes sense and is relevant in projects.
- ... help teams and companies to incorporate customer-centric thinking in projects and developments.
- ... successfully use new tools from the design thinking toolkit in your everyday work to generate user-centered ideas.
- ... seek out specific tasks that you would like to undertake with the aid of the design thinking process.
Agenda
Day 1
- Introduction to the VUCA world (Volatility, Uncertainty, Complexity, Ambiguity)
- Complexity and dynamics of the digital world
- Effects of the new framework conditions on business models, organizations and people
- Mindset, working methods, culture and organization of the digital world at a glance (Brainbirds VUCA Chart)
- Practical exercise on the six phases of the Design Thinking process
- Typical mistakes in the innovation process
- Conventional product development vs. design thinking
- Customer focus (Customer Centricity) and creativity (Creative Confidence) as core elements of the process
- Fields of application and success factors
- Design Thinking in the context of working methods in the digital world
- Definition of the initial problem (user needs) as a design challenge
- Putting together innovation-oriented teams
- Creating a common information base and building empathy within teams
- Create a common understanding in the team about the task, user groups and the problem space
- Define assumptions
- Define problem space and users
- Create interview guidelines
- Conduct target group interviews
- Analysis of needs, requirements and problems of user groups
Day 2
- Interpretation of the research results
- Creating personas on the basis of the research results
- Deriving a research question as a basis for generating solution approaches
- Foundations for creative work
- Team roles and dynamics of multidisciplinary teams in the creative process
- Ideation with different creativity techniques
- User-centered development of products and services based on identified user needs
- Introduction to rapid prototyping
- Creation of scenarios for prototype tests
- Basics, implementation and evaluation of user testing
- Design of a feedback matrix for user testing
- Development of change on different levels (self, team & organization) and development of concrete implementation steps
- Reflection on the content covered (individually and in the group)
Deine Expert:innen
Brainbirds certification included
- You will receive a Brainbirds certificate for your newly acquired skills
- Evidence of your strong position within the company and on the employment market
- The popular and familiar award for agile skills
für Einzelbucher:innen
Einzelpersonen / Teams mit bis zu 5 Plätzen
Dauer: 2 Tage
Ort: Teams oder Zoom
Sprache: Deutsch
Max. 12 Teilnehmer:innen
No prior knowledge required
ab 1.190,00 € zzgl. Ust.
Sichere dir jetzt einen Platz
Kontaktiere uns und wir helfen dir gerne weiter:
+49 89 413 29 75 - 0hello@brainbirds.deOpen questions?
Is there a waiting list for seminar places?
Can another person attend the seminar in my place?
What collaboration tools are used in the live online seminar?
Als Inhouse-Format anfordern
- Firmeninterne Weiterbildung mit flexibler Gruppengröße
- Bedarfsorientierte Anpassungen möglich
- Durchführung in Präsenz oder Live-Online
Das Brainbirds Erlebnis
Praxisnahes und ganzheitliches Konzept
Zukunftsrelevante, inspirierende Lerninhalte für eine nachhaltige Weiterentwicklung
Von Expert:innen geleitete interaktive, multimediale Präsenz- und Online-Formate
Zuverlässige Ansprechpartner:innen für deine Anliegen vor, während und nach dem Training
Wir helfen dir weiter
Du bist unentschlossen oder benötigst weitere Informationen? Kontaktiere uns direkt oder nutze das unten stehende Kontaktformular.
Unsere Formate
Live-OnlineHier findest du Informationen zu unseren interaktiven Live-Online-Formaten.
Mehr erfahrenPräsenz
Hier findest du Informationen zu unseren Präsenz-Formaten.
Mehr erfahren
