Take an innovative and user-centered approach to solving problems
Generate ideas with new energy and motivation
What happens when you listen really attentively and empathetically to your customers? With us, you will learn how the use of emotional intelligence enables you to get really close to the customer and how you can develop user-centered innovations.
In the design thinking seminar, we will show you methods to help you break out of the usual ways of thinking. Fully focus on your design thinking learning journey and your users. This will enable you to take into account their obvious and hidden needs, resulting in sensible solutions that really help people!
Our promise to you: Whether in our live online or face-to-face environment, we will give you our unforgettable Brainbirds experience. In interactive learning units, our experienced trainers will teach you all the relevant basics of design thinking.
Do you want to know how much creativity you have within you? Then book yourself in now – and excel yourself!
If you are already familiar with the basics of Design Thinking and you want to deepen your knowledge, our Design Thinking Masterclass is suitable for you!
The design thinking seminar is suitable for you, if …
... you want to get to know the mindset and the process.
... you want to improve your organization’s customer focus and develop innovations geared toward it.
... you want to further enhance your methodological knowledge as a consultant or trainer.
... you wish to familiarize yourself with the latest collaboration tools at the same time.
After the design thinking seminar, you will be able to …
... assess when design thinking makes sense and is relevant in projects.
... help teams and companies to incorporate customer-centric thinking in projects and developments.
... successfully use new tools from the design thinking toolkit in your everyday work to generate user-centered ideas.
... seek out specific tasks that you would like to undertake with the aid of the design thinking process.
Design Thinking in the context of the digital world
Introduction to the VUCA world (Volatility, Uncertainty, Complexity, Ambiguity)
Complexity and dynamics of the digital world
Effects of the new framework conditions on business models, organizations and people
Mindset, working methods, culture and organization of the digital world at a glance (Brainbirds VUCA Chart)
Design Thinking Fast Forward
Practical exercise on the six phases of the Design Thinking process
Typical mistakes in the innovation process
Conventional product development vs. design thinking
Basics of Design Thinking
Customer focus (Customer Centricity) and creativity (Creative Confidence) as core elements of the process
Fields of application and success factors
Design Thinking in the context of working methods in the digital world
Basis for successful Design Thinking projects: Empathy and Design Thinking Mindset
Definition of the initial problem (user needs) as a design challenge
Putting together innovation-oriented teams
Creating a common information base and building empathy within teams
Understand & Observe: Understanding user needs and generating insights
Create a common understanding in the team about the task, user groups and the problem space
Define problem space and users
Create interview guidelines
Conduct target group interviews
Analysis of needs, requirements and problems of user groups
Point of View: Defining a common point of view
Interpretation of the research results
Creating personas on the basis of the research results
Deriving a research question as a basis for generating solution approaches
Ideate: Developing user-centered approaches to solutions
Foundations for creative work
Team roles and dynamics of multidisciplinary teams in the creative process
Ideation with different creativity techniques
User-centered development of products and services based on identified user needs
Prototype and test: developing and testing prototypes
Introduction to rapid prototyping
Creation of scenarios for prototype tests
Basics, implementation and evaluation of user testing
Design of a feedback matrix for user testing
Practice transfer and reflection
Development of change on different levels (self, team & organization) and development of concrete implementation steps
Reflection on the content covered (individually and in the group)
Brainbirds certification included
You will receive a Brainbirds certificate for your newly acquired skills
Evidence of your strong position within the company and on the employment market
The popular and familiar award for agile skills
Einzelpersonen / Teams mit bis zu 5 Plätzen
Dauer: 2 Tage
Ort: Teams oder Zoom
Max. 12 Teilnehmer:innen
No prior knowledge required
ab 1.190,00 € zzgl. Ust.
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