There’s a direct path to happiness and it’s through creativity; the benefits of that relationship are incredible.

Besides her role as managing director of Brainbirds Austria, Petra is a member of the Supervisory Board of Silhouette International Schmied AG in Linz.

Previously, she headed Talent Garden Austria, the Austrian subsidiary of the European co-working provider and innovation ecosystem. She also served as Vienna Chapter Ambassador of Singularity University, a Silicon Valley think tank focused on exponential technologies. Petra is an entrepreneur and change management expert as well as a marketing professional with more than ten years’ successful C-level experience at notable companies in Germany and Austria, such as RTL Radio, the private broadcaster SAT.1 Austria and the second largest media agency media.at. With her focus on digital strategy and human-centered design, she succeeds in combining the two worlds of corporate business and disruptive innovation.

Petra studied business administration in Mannheim and communication sciences in Berlin. In addition, she completed the executive program “Driving Digital and Social Strategy” at Harvard Business School in Boston, the “Program on Exponential Technologies” at Singularity University in Mountain View California, and the executive education program “Designing Breakthrough Strategies” at Columbia University in New York. She trained as a lean mentor with Ash Maurya in London and at the Coach Academy Switzerland she obtained her diploma as a value-oriented systemic coach based on the St. Gallen model (CAS/ISO/ICI certified). Petra is also a lecturer at the WU Executive Academy on the subject of “Organization of Innovation“.

Petra has been holding seminars and keynote speeches online since 2020. Even in this remote setup, she succeeds in teaching content that inspires the participants and keeping them in a good “flow” by using creative energizers.

Petra derives her greatest source of strength from the beautiful nature found in the foothills of the Austrian Alps. Always by her side is Labrador Lotus, the family’s beloved pet.

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